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Catching Up

By: alison-burrows

I  applied for freelance work with Salford Community Leisure Ltd. to be one of their freelance artists at the end if 2013 and was accepted.  The induction period was over a month, one session a week and during that time we were split up into groups of special interest, and we devised a course to offer to the general public.

My group wanted to put on a traditional style art course, with sessions on drawing in the city, materials preparation, art history, painting and collage with print-making.  Ir was quite intensive and was taught by a different artist at each session.  The participants seemed to appreciate the different approaches of each artist and the result of the participants' hard work was impressive, even after so short a course.

Following on from this we were invited to put forward some ideas for activities for children on the surrounding residential estates.  We held a series of workshops on making hand puppets, peg dolls, T-shirt printing and painting and drawing.  Other artists showed the children how to model with clay.  These sessions lasted the whole of the summer holiday, so that there was something for everyone.  The activities at the sports centres were particularly busy, but by the end of the activities, some children were actually waiting for us to arrive at their estate.  Some of the mums were quite impressed with the range of activities too. 

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Photography is not buying an Expensive DSLR

Photography is not buying an Expensive DSLR

By: tashfeen_s

More than half the people I know they carry DSLR because some how they feel buying a camera with bigger lens gives you better picture quality and the most disappointing part is ‘that they use the camera on Auto settings” - Its like owing a twin turbo car and cursing around the town.  

Photographer is an Art and only people who are really passionate about photography can understand that camera can capture images which human eye cannot. Having a DSLR is very common these days and people thing having good camera is important than a good photographer. Do you think the same? If yes then you must change your thinking. Camera are easier and better to use than ever, think of the time when photographer use to take pictures on film camera and can only bed viewed once picture is been treated in lab and transferred as image - Those were real photographers! Photographer’s techniques and eye is more important than camera to have one good picture result. Other than passion a good photographer should have passions as well – Perfect angle / perfect lighting is very important in photography it can some time take hours and hours to find the best result.

Photography has become proper subject these days and a highly paid profession. Also within phototherapy there are different lines and every photographer has different expertise than other. For Example Wild life photographer cannot be a good model photographer or Photographer cannot be event photographer.  

So my point here is before selecting a Digital camera for your self or others do some research? You must write down your priority for the specific purchase. For Example if you are a sports athlete and love adventure you don’t need to spend $1000 on DSLR instead you can Purchase two cameras which will full-fill your needs. (Sony Cyber shot for $300 + Go-Pro for #399). Sony Cyber shot is much more compact/easy to carry and with Go-Pro you can capture your adventurous movements. Look at the Redbull video flying from airplane or bungee jump you will not will any one using DSRL they all use Go-Pro and it gives them perfect HD video. 

#DSLR #Photography #compact camera #Go-Pro

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By: femiajala2


Last week I wrote about how I became my boss’ got-to person and the story would not be complete without sharing the things my manager did that made it easy for me to work with him. Over time, my manager and I developed an effective working relationship that enabled us do great work together and deliver outstanding results for our organization. My manager successfully created an environment that was conducive to team work, collaboration, innovation and brought out the best in me.  It was not a perfect relationship, we had differences of opinion on some things, but it came close to being perfect.
There are two things that are important to me when choosing a job.  These are manager capability/chemistry and job content.  Manager capability/chemistry simply refers to the ability of my manager to lead me in accomplishing personal and organizational goals and his capacity to build a trust-based working relationship with me.  Job content refers to the degree of intellectual stimulation, challenge, and development opportunity that a job will provide me.  At the time I was working with my manager, I did not think the job content was great but I believed, and said, that my manager’s leadership and management capabilities compensated for what was lacking in job content.   Outlined below are the qualities my manager possessed that kept me in his corner, committed, loyal and giving the best of me for three years.
Work Ethics: My manager always set a good example for me to follow. He arrived at work earlier than most and left on time, to maintain a good balance between life and work.  He did not deliver sub-standard work outputs; neither did he tolerate it from members of his team.  Quality and stakeholder satisfaction were important to him and he made it a team priority. He drummed into me the mindset that as a finance business partner, my credibility is established when the financial information I present to business leaders are accurate and irrefutable, and I can speak with insight about the underlying business drivers behind the numbers.
Communication: My manager and I developed a great working rapport.  He kept me informed of organizational priorities and business changes and ensured that I understood how these impacted our team.  Although we had regular formal one-to-one meetings, my manager frequently stopped by my office to “catch up” and “synch”, rather than rely on phone calls or emails only.  He also took the time to clearly communicate his expectations of me and provide me with prompt feedback on my performance.  I never felt that my manager was hiding information from me and that made me trust in his leadership.
Effective Delegation: My manager was great at assigning more responsibility to me and giving me opportunities to stretch my capacity and strengthen my skills. Once I established credibility and a solid track record with him, he gave me autonomy and authority to own and drive my projects. He did not micromanage me, rather he allowed me to innovate and make tactical decisions as I saw fit. Under his leadership I started leading key finance initiatives and transitioned from an individual contributor to a people manager, which was in line with my career plans.

Participatory Decision Making : I developed a great deal of respect and appreciation for my manager when he walked into my office one day and asked me if I was interested in performing a task that one of his peers had requested that I work on. I thought about it and said no, providing my rationale. He agreed that it was the right decision and went back to turn down his colleague. I really appreciated the fact that he involved me in decisions that impacted me.  It made me feel like we were a team.
Recognition: This was a key driver of my motivation and commitment to deliver high quality work for my manager.  He always recognized and appreciated the effort I put into my work, and made sure that the management team was also aware.  On one occasion, when I was tasked with preparing monthly executive management reports on business performance, I decided to move from a PowerPoint deck format to a newsletter format. When my manager saw the newsletter, he stopped by my office with a smile on his face and told me I had done a great job. I later became a reference standard for excellence in the wider organization. My manager was my brand advocate and while working with him I was promoted, received a performance award, as well as the best rating possible in the company.
Becoming a high performance team can be likened to a collaborative sport that requires the combined commitment and dedication of all members of the team.  A symbiotic relationship between you and your manager is a critical success driver for you, your manager and your organization.

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By: femiajala2


One of the key elements of a successful marketing strategy is the acknowledgement that you’re existing and potential customers will fall into particular groups or segments, characterized by their "needs". Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, should be the focus of your strategy. See our guide on market research and market reports.

You can then create a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. For example, if a particular group of customers is looking for quality first and foremost, then any marketing activity aimed at them should draw attention to the high quality service you can provide.
Once this has been completed, decide on the best marketing activity that will ensure your target market know about the products or services you offer, and why they meet their needs.

This could be achieved through various forms of advertising, exhibitions, public relations initiatives, Internet activity and by creating an effective "point of sale" strategy if you rely on others to actually sell your products. Limit your activities to those methods you think will work best, avoiding spreading your budget too thinly.
A key element often overlooked is that of monitoring and evaluating how effective your strategy has been. This control element not only helps you see how the strategy is performing in practice, it can also help inform your future marketing strategy. A simple device is to ask each new customer how they heard about your business.

Once you have decided on your marketing strategy, draw up a marketing plan to set out how you plan to execute and evaluate the success of that strategy. The plan should be constantly reviewed so it can respond quickly to changes in customer needs and attitudes in your industry, and in the broader economic climate.

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Product Positioning

By: femiajala2


Overview - Positioning the product relative to competing products in the minds of consumers. A classic example of positioning is the 7UP “Uncola” campaign. Before this campaign, Seven-Up had difficulty convincing consumers that the product could be enjoyed as a soft drink and not just as a mixer. Consumers believed colas were soft drinks, but they apparently did not think of 7UP in this way. By promoting 7UP as the Uncola, the company positioned it both as a soft drink that could be consumed in the same situations as colas and as an alternative to colas. This positioning was very successful.
The key objective of positioning strategy is to form a particular brand image in consumers’ minds. This is accomplished by developing a coherent strategy that may involve all of the marketing mix elements. There are at least five approaches to positioning strategy including positioning by attribute, by use or application, by product user, by product class, and by competitors.

Positioning by Attribute
Probably the most frequently used positioning strategy is positioning by attribute: associating a product with an attribute, a product feature, or a customer benefit. Consider imported automobiles. Hyundai and Yugo have emphasized low price. Volvo has stressed safety and durability, showing commercials of crash tests and citing statistics on the average long life of its cars. Fiat, in contrast, has made a distinct effort to position itself as a European car with European craftsmanship. BMW has emphasized handling and engineering efficiency, using the tag line “the ultimate driving machine” and showing BMW performance capabilities at a racetrack.
A new product can also be positioned with respect to an attribute that competitors have ignored. Paper towels had emphasized absorbency until Viva stressed durability, using demonstrations supporting the claim that Viva “keeps on working.” Bounty paper towels are positioned as being “microwave safe” with dyes that do not come off in microwave ovens. Sometimes a product can be positioned in terms of two or more attributes simultaneously. In the toothpaste market, Crest became a dominant brand with positioning as a cavity fighter, a claim supported by a medical group endorsement. Aim, however, achieved its 10 percent market share by positioning in terms of two attributes, good taste and cavity prevention. More recently, Aqua-fresh was introduced by Beecham as a gel/paste that offers both cavity-fighting and breath-freshening benefits.
The price/quality attribute dimension is commonly used for positioning products as well as stores. In many product categories, some brands offer more in terms of service, features, or performance—and a higher price is one signal to the customer of this higher quality. For example, Curtis-Mathes TVs are positioned as high-priced, high-quality products. Conversely, other brands emphasize low price and good quality. The Yugo automobile, for example, is so positioned. In general-merchandise stores, Neiman Marcus, Bloomingdale’s, and Saks Fifth Avenue are near the top of the price/quality scale. Below them are Macy’s, Robinson’s, Bullock’s, Rich’s, Filene’s, and so on.  Stores such as Montgomery Ward and J. C. Penney are positioned below these but above discount stores such as Kmart or Shopko. Interestingly, J. C. Penney and Sears have both attempted to upgrade their positions to avoid competing directly with successful discount and warehouse stores such as Walmart. Sears has recently opted for a similar strategy.

Positioning by Use or Application
Another strategy is positioning by use or application. For many years, Campbell’s soup was positioned for use at lunchtime and advertised extensively over noontime radio. Now many Campbell’s soups are positioned for use in sauces and dips or as ingredients in main dishes. AT&T has positioned long-distance calling by particular uses. For example, the “reach out and touch someone” campaign positioned long-distance calls as a method of communicating with loved ones.

Products can have multiple positioning strategies although increasing the number involves difficulties and risks. Often a positioning-by-use strategy represents a second or third position designed to expand the market. Thus, Gatorade, introduced as a summer beverage for athletes who need to replace body fluids, attempted to develop a winter positioning strategy as the beverage to drink when one is ill and the doctor recommends drinking plenty of fluids. Similarly, Quaker Oats attempted to position a breakfast food as a natural whole-grain ingredient for recipes. Arm & Hammer has successfully positioned its baking soda as an odor-destroying agent in refrigerators.

Positioning by Product User
Another approach is positioning by product user or a class of users. Revlon’s Charlie cosmetics line was positioned by associating it with a specific lifestyle profile. Johnson & Johnson increased its market share from 3 to 14 percent when it repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo. A similar strategy was used to get adults to use Johnson’s Baby Lotion.
Miller High Life, once the “champagne of bottled beers,” was purchased by the upper class and had an image of being a woman’s beer. Philip Morris repositioned it as a beer for the “heavily beer-drinking, blue-collar working man.” Miller’s Lite beer used convincing beer-drinking personalities to position it as a beer for the heavy beer drinker who dislikes that “filled-up feeling.” In contrast, earlier efforts to introduce low-calorie beers positioned with respect to the low-calorie attribute were dismal failures.  Miller’s positioning strategies are in part why it moved up to the number two brewing company in the United States.

Positioning by Product Class
Some critical positioning decisions involve positioning by product class. For example, Maxim freeze-dried coffee was positioned with respect to regular and instant coffee. Some margarine are positioned with respect to butter. A maker of dried milk introduced an instant breakfast drink positioned as a breakfast substitute and a virtually identical product positioned as a meal substitute for those on diets. Caress soap, made by Lever Brothers, was positioned as a bath oil product rather than soap. The 7UP example we discussed earlier is also an example of positioning by product class. Recently dates have been positioned as the “wholesomely sweet alternative to raisins” in television commercials.

Positioning by Competitors
In most positioning strategies, explicit or implicit frame of reference is the competition (positioning by competitor). Often the major purpose of this type of positioning is to convince consumers that a brand is better than the market leader (or another well-accepted brand) on important attributes. Positioning with respect to a competitor is commonly done in advertisements in which a competitor is named and compared. For example, Burger King Ads argued that McDonald’s burgers had less beef and did not taste as good as Burger King’s because McDonald’s product was not flame broiled. Both Pepsi and Coke have run comparative ads claiming their brand tastes better than the other one. A classic example of this type of positioning was the Avis “We’re No. 2, so we try harder” ad campaign.
The strategy was to position Avis with Hertz as a major car-rental agency and away from National, which at the time was at least as large as Avis. This strategy was quite successful. After the analysis in the previous stages is completed, the appropriate segmentation strategy can be considered. There are four basic alternatives. First, the firm may decide not to enter the market. Analysis to this stage may reveal there is no viable market niche for the product, brand, or model. Second, the firm may decide not to segment but to be a mass marketer. This may be the appropriate strategy in at least three situations:
 When the market is so small that marketing to a portion of it is not profitable.
 When heavy users make up such a large proportion of the sales volume that they are the only relevant target.
 When the brand is dominant in the market and targeting to a few segments would not benefit sales and profits.
Third, the firm may decide to market to only one segment. Fourth, the firm may decide to market to more than one segment and design a separate marketing strategy for each. In any case, marketers must have some criteria on which to base segmentation strategy decisions. Three important criteria are that a viable segment must be measurable, meaningful, and marketable:
 Measurable. Marketers must be able to measure the segment’s size and characteristics. For example, one difficulty with segmenting on the basis of social class is that the concept and its divisions are not clearly defined and measured. Alternatively, income is much easier to measure.
 Meaningful. A meaningful segment is one that is large enough to have sufficient sales and growth potential to offer long-run profits.
 Marketable. A marketable segment is one that can be reached and served profitably.
Segments that meet these criteria are viable markets for the product. The marketer must now give further attention to the marketing mix.

Design Marketing Mix Strategy
The firm is now in a position to complete its marketing strategy by finalizing the marketing mix for each segment. Selecting the target market and designing the marketing mix go hand in hand, and thus many marketing mix decisions should have already been carefully considered. For example, if the target market selected is price sensitive, some consideration has already been given to price levels. Product positioning also has many implications for selecting appropriate promotions and channels. Thus, many marketing mix decisions are made in conjunction with (rather than after) target market selection.

 Culled from the book: Consumer Behaviour and Marketing Strategy by J. Paul Peter and Jerry C. Olson

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Viral Marketing, students and JEMSS

By: shiva5533

The Internet and in particular social media has rapidly changed marketing. E-mail referrals, online forums and customer reviews have encouraged consumers to share information far more easily than before. Viral marketing describes any strategy that encourages individuals to pass on marketing messages to others, creating the potential for exponential growth in message’s exposure and influence.

Before the internet, viral marketing has been related to other marketing strategies such as word-of-mouth. Viral marketing depends on a large percentage of recipients forwarding something to a large number of friends, trying to quickly achieve the overall effect of snowball. The communication style used for transmission is usually informal. Nowadays, with the internet and social media communication tools information spreads much quicker. Messages spread through the different social media platforms contain text and images, presentations, animations and video.


The growth of viral marketing (and other forms of digital marketing) has seen social media marketing becoming an important module in marketing research. Viral (digital) marketing modules provide students aspiring to develop a career in digital marketing or interested in developing the necessary skills for starting up their own business. Joint European Masters in Digital and social media marketing is developed by a European project (JEMSS). This course is developed by academic institutions and digital marketing industry professionals. This course prepares students to become future entrepreneurs with the option to succeed in the digital business environment.

JEMSS project is developed in collaboration with leading European Universities and industry organisations who offer an International Social Media Masters focused course. This course will be balancing both latest research in social media marketing and the latest practice from the industry. Students studying on the course will be exposed to developing skills in Search Engine Optimization (SEO), Social Media Optimization (SMO), Analytics and Return on Investment (ROI), Viral marketing and so on.


Viral marketing is become an increasingly important strategy for organisations aiming to maximise on their digital return on investment, here are a couple of reasons why viral marketing is in such demand?

·         Viral marketing is relatively inexpensive – compared with traditional reach of a similar television advertising campaign

·         It relates to how quickly information can be dispersed – that is information reaching millions of prospects within weeks

·         It can help overcome legal and privacy concerns – as messages are no longer coming from a unanimous brand but from your friends

·         It offers exposure to wide audiences – enabling marketers to reach diverse audiences through social contacts

Interested in Viral marketing? Why not check JEMSS viral videos (The JEMSS Wave & The JEMSS Selfie)

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Sugar Sweetness' reality

By: bass001

“You Prefer Brown or White Sugar”? “Never mind, both Sugar types’ taste is almost similar and leads to fatness!”

You often hear this sentence, without concluding the Sugar' value in most of worldwide products creation. Al Khaleej Sugar, The largest standalone sugar refinery in the world- expounds the substantial sugar quality' importance for most sectors..

Never thought of the Sugar origin? Well, it starts from the cane, becomes raw Sugar material looking like brown sugar product to glance, and ends to many types based on different refining degrees;

What maintains a chocolate bar solidity & provides the “Yummy” taste?  It is the Coarse Sugar, the solid sugar caliber used by manufacturers to maintain chocolate cohesion with other layers like caramel, wafer, mousse etc..

When you grab a coke or a soft drink, you just enjoy the sweet taste, without recognizing that the Extra fine Sugar is the preferred component for industrials to make your taste sweetener & differentiated from other drinks

“I need the table Sugar please”. Well, this is the fine or the white Sugar used and prepared by traders and brand makers to provide it to our daily use.

Want to  know more about Sugar procurement? Don’t hesitate to converse your inquiries to reality by contacting Al Khaleej Sugar top' producers..

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Systems Analysis & Design

By: Solikeme

Principles of Systems Analysis and Design

It is self-explanatory in the above sentence that systems analysis and design is basically analysing systems and hen designing them. In a business environment, a company lays out the goals and purposes of its operation and then designs a system to achieve them in a well-organized and profitable way. If you are an analyst starting out in Information Technology and learning how this process is implemented then sit back, relax and take notes as this blog is going to give you a first stage knowledge of two widely use methodologies that discuss the principles of Systems Analysis and Design.

Systems Development Lifecycle

Let me start this off with a diagram

The systems development Lifecycle identifies a step by step processes that must be implemented to create an effective system that gives successful results. This is the basic fundament that contributes towards planning IT system for an organization and depending on their requirements, these steps can be modified to adapt to different types of these cycles i.e. The Waterfall Model, Analysis and Design Model (SAD) or rapid application design (RAD).

There are various approaches you can take to implement these cycles and these are called ‘development practises’. These practises are the framework that set standards for a fully working IT system. Now let’s discuss these approaches from the development practises.

Data Flow Diagrams

Simply put it is a graphical representation that shows how data is processed by a system by inputs and outputs. Let me explain this with an example. A mail order store receives orders through their pre distributed catalogues either through telephone or text. The company processes the order, send it for delivery with an invoice. Upon delivery, the customer sends the payment and then receive the receipt.  Henceforth you as an analyst can construct a graphical representation to identify data flowing to and from the system.

CASE Tools

CASE stands for Computer Aided Software Engineering. CASE tools are there to maintain the system. These are very hand when a system involves a large number participants relaying and receiving information i.e. inputs and outputs. This gives analysts as well as coder writers, managers and developers an opportunity to monitor the progress of a system being designed. This allows them to create a system that would meet real world requirements that the system is going to meet.  

Let’s Look at the Waterfall Cycle

The Waterfall Cycle at the bottom)

The process of system analysis must go through stages so that to ensure a balanced spread of attention and implementation.


This is where the analysts and business owners outline the needs that are to be met by the new system. Everything including current systems, is taken into account so that an outline of the system can be designed. This is a time consuming stage as all parties are aiming to agree on a decision taking into account factors such as budgeting and the timeframe.


The stage where data is collected from existing systems or records to create and modify the new system. At this stage hypothetical ideas are generated to check whether there is a possibility that an existing system can be modified.


The end user of the system is the main focus at this stage. The requirement and analysis stages are taken into account and then a design is prepared which helps to specify hardware and software requirements with an overall visual graphics.


Handled by programmers and developers, the apprehension of the design stage is constructed and pre discussed concepts and ideas are put into visual graphics. This type of coding may as well be of C# or CSS. The generated code is reviewed and scanned for coding errors and weaknesses.

The new system is born!


The stage where the business can test the system with different inputs and then monitor the outputs i.e. an everyday scenario. It is trialled to check if it will meet the requirements of a task it was initially designed for and tested for margins it to be operated in.


The final stage of the process where further tests are done and the system is rolled onto the businesses’ database to start operating. Maintenance is the responsibility of the IT department where they are advised by developers to act upon any errors or anomalies the new system might face in the future.

Now that you know about how a system is born and the principles that factorise in designing it, let’s look at advantages and disadvantages of using such process.


Looking at how the process flows in streams it can be challenged that once these mutually dependent stages are completed, it is very difficult to go back and amend. Simply because changing a factor at one stage means that the entire factors would have to be modified on other stages.

This produces a high amount of vagueness about the end result as the actual working system is not produced until the later stages of coding.

As we can see that it is a simple process it may actually be a non-suitable approach to design complex systems as it would lack the imagination and attention to detail.

One of the biggest disadvantage to take into account is that if the new analysis and design is complex and takes a long time to complete, the hardware and software may actually become non consistent with the needs of the end user considering rapid development of the technology being used.


The disadvantages do balance themselves as we talk about how this model is ideal when the resources are limited and simplicity is the key.

A business can brainstorm ideas and can test them easily as result is given on each stage making it more interactive.

Project managers can easily see the progress and therefore stabilizing the need to change their business practices which helps them to detect errors and clear confusions as to whether the system will give the positive outcome.

Every stage is user orientated therefore the end results can be expected to do exactly the job it was designed for.  



Alam, S. (2012). Waterfall Model Diagram. Available: Last accessed 15/08/2014

Korpella, M. (2002). software engineering. Information Systems development as an activity. 11 (1), 12-13.

Karim, A. (2014). The idea, the prototype and the real thing. Available: Last accessed 15/08/2014.








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principle of system analysis and design

By: btb074

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Science fiction films predicts future Space technology

By: tzafrir

The movie adaptation of the science fiction thriller "The Martian" written by Andy Weir is set to hit the screens in 2015.  .

Actor Matt Damon and director Scott have reportedly committed to the project, according to Hollywood report.  

Weir's "The Martian" (Crown Publishers, 2014) follows the story of astronaut Mark Watney, one of the first people on Mars. He is left behind by his crewmates after a dust storm tears through the area. His fellow astronauts assume he was killed during the tempest, and Watney has to find a way to survive being stranded on the Red Planet.

Author Andy Weir, hired as a computer programmer for a national laboratory at the age of 15, is now a SW engineer with a lifelong passion to space and science. "The Martian" is his first novel

The technical aspect behind the movie is the Complex systems design, advanced Real-Time Software and Space technology. To better understanding of those technologies you can refer to or

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By: lzd926


The negativity in international News

 It is often said that “a war is every journalist’s dream come true”. The reality of this however is that “a war in a distant country is every journalist’s dream”. Evidence of this can be found in today’s international news agencies which dedicate large chunks of their resources to the coverage of the different political conflicts that are taking place across the globe. At present save for the Ebola epidemic in the Western part of the African continent, the world’s attention is shared between the conflicts taking place in the Middle East as well as the political impasse in Eastern Ukraine. Whether it is Gaza, Iraq, Syria or the Ukraine, it is quite obvious that much of the reporting is carried out by Western journalists. The tone adopted when handling disasters such as the numerous school shootings is quite different from that used in handling incidents in other countries. The random mass shooting incidents by civilians and at times minors often get treated as isolated incidents while violent events in other countries appear to have blanket judgment applied to them making entire countries appear insecure. While this may be merely accidental, it is not hard to see why sections of the public from the rest of the world consider Western media outlets as having an imperialist agenda.

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By: lzd926


The negativity in international News

 It is often said that “a war is every journalist’s dream come true”. The reality of this however is that “a war in a distant country is every journalist’s dream”. Evidence of this can be found in today’s international news agencies which dedicate large chunks of their resources to the coverage of the different political conflicts that are taking place across the globe. At present save for the Ebola epidemic in the Western part of the African continent, the world’s attention is shared between the conflicts taking place in the Middle East as well as the political impasse in Eastern Ukraine. Whether it is Gaza, Iraq, Syria or the Ukraine, it is quite obvious that much of the reporting is carried out by Western journalists. The tone adopted when handling disasters such as the numerous school shootings is quite different from that used in handling incidents in other countries. The random mass shooting incidents by civilians and at times minors often get treated as isolated incidents while violent events in other countries appear to have blanket judgment applied to them making entire countries appear insecure. While this may be merely accidental, it is not hard to see why sections of the public from the rest of the world consider Western media outlets as having an imperialist agenda.



The issues raised in this blog are based on the top five news stories that featured prominently in major international news outlets through broadcast and internet-based media. These issues are also of great importance because of the implications of the conflicts and what they mean for different people across the globe. Issues such as the issuance of “No fly zones” in Israel and Ukraine have affected ordinary citizens across the world. While the humanitarian issue is of importance, there is a general bias for what can be considered to be ‘bad news’ in the coverage of stories across the world. The issues are also current thus making them significant to today’s readers who may be interested in the affairs of the media. Given that the point of view raised is potentially controversial, it is bound to become a talking point which further generates readership. This blog post will be shared through social media through the use of hashtags which generate and communicate talking points on platforms like Facebook, twitter and google+.


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By: lzd926


The negativity in international News

 It is often said that “a war is every journalist’s dream come true”. The reality of this however is that “a war in a distant country is every journalist’s dream”. Evidence of this can be found in today’s international news agencies which dedicate large chunks of their resources to the coverage of the different political conflicts that are taking place across the globe. At present save for the Ebola epidemic in the Western part of the African continent, the world’s attention is shared between the conflicts taking place in the Middle East as well as the political impasse in Eastern Ukraine. Whether it is Gaza, Iraq, Syria or the Ukraine, it is quite obvious that much of the reporting is carried out by Western journalists. The tone adopted when handling disasters such as the numerous school shootings is quite different from that used in handling incidents in other countries. The random mass shooting incidents by civilians and at times minors often get treated as isolated incidents while violent events in other countries appear to have blanket judgment applied to them making entire countries appear insecure. While this may be merely accidental, it is not hard to see why sections of the public from the rest of the world consider Western media outlets as having an imperialist agenda.



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By: mohannadhamed


Mohannad Hamed

Have you ever thought of including yoghurt in your diet? If you haven’t here is your chance to know about its qualities that could help your body become stronger and less prone to disease. This article is adapted from “The Benefits of Yogurt” by Elaine Magee, MPH RD from the site WebMD.

Benefit 1: Help Prevent Osteoporosis

Dr. Jeri Nieves, the director of bone density testing at New York’s Helen Hayes Hospital, had stated that the nutrients needed to prevent osteoporosis are Calcium and Vitamin D. Calcium is a nutrient that has beneficial effects on bone mass. A combination of Calcium and Vitamin D has a clear skeletal benefit. Vitamin D must be at least 400 IU per day. Some Yoghurt such as Bright Star Yoghurt contains added Vitamin D.

Benefit No. 2: Yogurt May Reduce the Risk of High Blood Pressure

A study made by Dr. Alvaro Alonso MD, PhD, a researcher from Harvard School of Public Health had stated that there is a reduction of 50% in the risk of high blood pressure among the people who eat 2-3 servings of low fat dairy a day.

Benefit No. 3: Yogurt with Active Cultures Helps the Gut

Yogurt with probiotic cultures helps the digestive system conditions. According to Jean Mayer from the US Department of Agriculture Human Nutrition Research Centre on aging at Tufts University, yoghurt helps prevent lactose intolerance, constipation, diarrhoea, colon cancer, inflammatory bowel disease and H.Pylori infection. Yoghurt enhances the body’s immune system; it optimizes the time the food takes to go through the bowel and creates good changes in the micro flora in the body.

Benefit No. 4: Yogurt with Active Cultures May Discourage Vaginal Infections

A common problem of women with diabetes is yeast infections in the vagina. A study was made with seven diabetic women who had the infection. Each consumed 6 ounces of yogurt per day with and without active cultures. Vaginal pH of the group eating yogurt with active cultures dropped from 6.0 to 4.0 pH. The women who ate yoghurt with active cultures remained at 6.0pH.

Benefit No. 5: Yogurt May Help You Feel Fuller

A study made from the University of Washington in Seattle had tested hunger, fullness and calories eaten at the next meal for 16 men and 16 women who had a 200 calorie snack. Snacks selected were semisolid yogurt, drinking yogurt, peach flavoured dairy beverage and peach juice. According to the results, the people who have chosen yoghurt snacks did not eat fewer calories at the next meal. Hunger ratings are lower and fullness rating is higher.


There are a lot of yoghurt choices in the market but the right choice must be selected in order to get all the benefits from the yoghurt selected. A good brand to choose is Bright Star Yoghurt. It contains a high dose of Vitamin D and Calcium and it has probiotics that help the body fight the bad bacteria.

Works Cited

Magee, E., 2007. The Benefits of Yogurt. [Online]
Available at:
[Accessed July 2014].



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Family Poultry: Regaining its Lost Glory

By: lzd926

In the past decades, when agricultural revolution was still the household culture of the American economy as well as many other great western nations, the value of family poultry was never underestimated. However, this notion has changed with the growth of the economy and introduction of more innovative methods of farming. Despite this undeniable change in the mode of poultry farming, it cannot be disputed that the value of family poultry, which mainly centered on indigenous chicken, remains irreplaceable.

A report released by the Food and Agricultural Organization defines family poultry as a “small-scale poultry keeping by households using family labor and, wherever possible, locally available feed resources” (FAO, n.d., para.1). Inasmuch as there has been an improved method of rearing fast maturing and high-yielding chicken, indigenous poultry has reserved its golden place in the hearts of most farmers and consumers. Market values for the eggs produced by both exotic and indigenous breeds indicate that the latter fetch almost double the price of the former. In this regard, household farmers have adopted a new version of practising family poultry, where the venture has been commercialized, as opposed to the past when it only fulfilled the subsistence purpose.

In the United States, most households are now common with the characteristic of including a small space for keeping poultry, which was traditionally left for the upcountry dwellers. This is a clear evidence that people have seriously decided to adopt the practise, which has been found to be exceedingly profitable, even as the prices of white meat continue to rise steadily. In addition, health concerns surrounding modification of genetic makeups of the exotic poultry breeds, commonly known as GMOs, have instigated the move towards the rapid adoption of family poultry.

In light of the arguments presented above, what remains unsaid is that the emerging trend of this old style of farming can only promise to increase. As FAO provides more evidence here of the calculated benefits of family poultry, the United States can only accept that this practice is regaining its lost glory.  

Picture showing zero-grazed indigenous chicken


Adapted from











FAO (n.d.)  Small-scale poultry production.  Corporate document repository. Accessed on 10th August, 2014, from

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Understanding Lithium Batteries

Understanding Lithium Batteries

By: chappies01

If you have ever being approached by your engineering department to buy lithium batteries you may have learnt that through trial and error that not all lithium batteries are created equal. In this blog I hope to shed some light on the basics of lithium primary batteries in the hope that it will assist in your understanding of the various technologies under the lithium battery banner.

For the purpose of this blog I am going to focus on the 3,6 volt system comprising of the Li-SOCL2 chemistry or rather lithium-thionyl chloride. Effectively manufacturers of this chemical system such as SAFT Batteries, apply two basic methods in the construction of these cells. The user has a choice of either spiral wound technology or bobbin technology. As with all battery choices, there is always a compromise and the afore mentioned systems are a perfect example of such a compromise.

Lithium batteries that are of bobbin technology or method of construction offer the user greater capacity at the expense of reduced current delivery ability. On the other hand, lithium batteries (Li-SOCL2) that are built using spiral wound technology offeres reduced capacity but much greater current delivery ability. To illustrate the above I will use the example of the D size Li-SOCL2 cell, which is available in either a LSH20 model or a LS33600 model. The SAFT LSH20 model is a spiral wound cell that offers a capacity of 13Ah compared to its bobbin technology the SAFT LS33600 cell which offers the user 17Ah capacity. As mentioned the trade off is current VS capacity. This means that the user of the LSH20 cell can draw a constant current of 1,8Ah from the cell whilst the SAFT LS33600 lithium cell is only capably of delivering a constant current of 250mA.

In summary it is important to understand that Li-SOCL2 technology comprises of two types of technologies that will determine whether or not the technology you have selected will be capable of supplying your device with the required current. For more information on Lithium Battery technology visit or call +27110238846.

In my next blog I will discuss passivation and how best to deal with it.

Written by: Gary Chapman, National Sales Manager at Just Batteries. 30 July 2014.

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Foundation to become a Marketing manager vietnam

By: MinhTrangVu

Paulo Coelho, the author of  “The winner stands alone” said that

“One day, you will wake up and there won’t be any more time to do the things you’ve always wanted. DO IT NOW.”

It is the saying that encourages me to make my dream come true study abroad in the UK. Beside that, since I studied in Foreign trade university in my country Vietnam, I do know that I want to become a Marketing Manager.

As a results of a difficult working and studying period, I chose to studyMSc Marketing at Salford Business School as an excellent preparation to my career in the future.


Scholarships and Bursaries

My first positive impression of this course is the variety of scholarships and bursaries thatSalford  Business School offers for international students. When I first applied for my MSc Marketing course, I was really surprised that I got both Vice Chancellor scholarship and Council bursary for International Students, which was a total amount is £4000 GBP. Then, whilst I was studying in the last semester, the Student Life sent me an email which contains the following sentences:

 “We recognise the hard work that you are putting into your MSc Marketing course whilst maintaining your university tuition fee payments and we feel that helping you to complete your payments will aid you in concentrating on your studies rather than worrying about your next payment(s). You do not need to do anything. We will credit your account automatically using internal channels and your instalment plan will be cancelled with your bank/card issuer.”
Can you imagine how happy I was at that moment? I immediately posted the status on my Facebook about the good news that I get 1000 GBP from ALF bursary at Salford Business School.

Student Support Service

I feel that the student support service is very professional – I am completely satisfied. The second impression is the moderned facilities that they supply, especially the library. They support everything I need such as laptops, computers, televisions etc. Moreover, all equipment such as print machine and borrow-return- book machine is up-to-date and automated. You only need to slide your student card on every machine, then they will automatically complete your order.
Image: The Egg – Media City UK campus
Furthermore, we have the friendly food area in the library, which also has computers so I can not only eat and drink there but also study and be entertained (listen to music or watch movies). Thus I always feel comfortable as if I am being at home even when I stay in the library.
Besides, as part of our Search and Social media marketing module, we  can borrow professional quality video cameras to conduct our group project. All the equipments such as cameras, microphones, headphones, tripods have professional functions and are of a very high quality. Whenever I have some questions, the staff and lecturers are really enthusiastic to answer and help me to make the most of the facilities offered.
Image: Media City UK University of Salford campus

Try it and love it

I believe that if other students choose to study at Salford Business School, especially MSc Marketing course,  you will never regret about this decision like me.
Peel Park Campus
Image: Me and my friends in front of University of Salford’s Peel building

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Pursuing a career as an International Marketing Manager

By: AyseGumm

“International Marketing Manager?!”…this could be something many people think when reading this Title.

A general believe is that in a highly globalised world people become all the same around the globe. This is mainly due to the influence of the internet and social networks, where people across the world connect, and share their interests.

However, even though we are increasingly similar, we have differences. These differences among consumers are immensely underestimated by people doing business in international markets.

The environment of consumers contributes significantly to their beliefs, interests, and behaviour. The international markets might have differences in political, economic, socio-cultural, and technological aspects. An analysis of these factors helps marketers to apply an appropriate International Marketing strategy. Marketing activities such as pricing, advertising, or distribution change within cultures due to different perceptions.


As an international student living in the United Kingdom (UK) and not being British myself, I noticed that even being from another European country, there are still certain differences among culture and customs. The aspects of analysing international markets and developing international marketing plans is what interest me the most. This focused my career on the International Marketing Manager role.

Preparing for an international marketing manager role at the University of Salford

After six months of studying MSc Marketing at Salford Business School gained an insight into several interesting modules, and the cultural aspects of doing business in a world that is becoming increasingly international. Marketing a product in an international market bears more consideration and planning than I originally thought. I realise how important an understanding of international environmental differences is.


Image: (CC) The Maxwell Hall and Maxwell Building, University of Salford Peel Campus; by mwmbwls

Cultural diversity is prevalent at the University of Salford, and brings together students and lecturers from all countries across the world. It showed me how differently people behave and talk with each other. An intercultural awareness might prevent misunderstandings and eventual problems, like for example disrespecting someone’s religious views.

Interacting with people from different countries also gives you knowledge about their cultures, their customs and traditions. Furthermore, such an educational environment helps you to gain an international network, which could be advantageous when considering future business development prospects.

Pictured left to right: Luis Santos (from Portugal), Maria Camila Villa Jurado (from Colombia), Vanessa Van Huynh (from Vietnam) and Rebecca Lee (from the UK).

Image: Salford Business School MSc Marketing students year 2013

Marketing practice

Companies are increasingly interested in distributing their products and services internationally. This offers them a range of opportunities when it is done effectively. Not taking into account cultural and linguistic characteristics can have negative impact on international business development. The literature shows various examples of companies failing when marketing their products and services in international markets. This happens through ignoring the importance of cultural awareness.

For example, Procter & Gamble released a TV commercial showing a man entering the bathroom and touching his wife, as she’s having a bath. This was perceived as inappropriate in Japan, and considered as a violation of privacy.


Being an International Marketing Manager it’s crucial to analyse foreign markets from a macro and micro level perspective. This analysis is useful for an effective Marketing strategy.

What is international marketing management for you?

Please use the comments section below or get in-touch with me on Twitter or LinkedIn



Ayse Gumm, 2014. Pursuing an International Marketing Manager career - learn from my experience at the University of Salford. Salford Business School Blog, [Online]. July 2014, 1. Available at: [Accessed 24 July 2014].


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Kwaito isn't dead

Kwaito isn't dead

By: nataliabarbah

'Dead or alive' 


Kwaito music originated in Johannesburg in the 90’. The movement was started by the iconic crew The Trompies fronted by Jakarumba. Kwaito is the soul of South African music, bringing the young and old generations together, as one. It’s a combination of ragga, hip-hop, dance and pop. It plays a very important role in people’s lives. Many define it as a way of living, by capturing everyday life and struggles in their lyrics. Artists such as Jakarumba, Sbuda Juice and Kaos are pioneering in the South African music scene, bringing fresh sounds and grooves. Some South Africans believe that kwaito music is dying, because of constant changes in music and the industry focusing on mainstream genres such as hip-hop, house and R&B. Kwaito artists fight back by staying true to their roots and cherishing the original sound of kwaito.


By Natalia Barbah

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Multimedia web page

By: MarinaHristova



Holi comes to Salford

By Marina Hristova

HOLI, the festival of colour, was celebrated for the first time at the University of Salford.

Students dressed in white gathered at Castle Irwell Student Village to join the festival.

The University of Salford Indian Society organized the event on 5th April this year.

On the day of Holi students were throwing colourful powder in the air and painting themselves with various colours.

The reason for organizing the celebration in Salford is to promote equality and make people step back from their daily routine.

The festival comes at the end of the winter and marks the beginning of spring.

The Holi Festival is celebrated on the day of the fullmoon of the lunar month Phalguna (February/March).

‘International Festival’

Today Holi has become a global festival.

It is now celebrated by thousands all around the world. 

In New York, for instance, Holi parades are taken out where people are playing with colours in the midst. 

Bollywood actors also take part in the Holi celebrations around the USA.

In Trinidad and Tobago a special folk song is sung and played by two instruments - hand drum and cymbals. 


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